BECCA
SHEAD
DIGITAL PRODUCER
& PROGRAM MANAGER
ABOUT BECCAHello
I’m Becca, a Digital Producer & Program Manager based out of Portland, Oregon. While I have over a decade of experience in the Production realm, my most recent focus has been on digital work for Nike.
Below are just a few of my favorite projects that I’ve had the pleasure to work on with incredible teammates.
Project: Women’s World Cup - National Team Kits
Agency: R/GA
Role: Program Manager
For the 2023 Women’s World Cup, Nike unveiled National Team Kits for 13 federations, emphasizing mobility, breathability, and sustainability. The campaign showcased both multi-federation and individual federation stories, highlighting the power of football. Through athlete narratives, culture, community, and heritage, we brought each federation's unique story to life.
Project: Sabrina 1
Agency: R/GA
Role: Program Manager
Nike is collaborating with the next generation of Signature Athletes to showcase their talents and authentic voices. Signature Collections are designed in direct partnership with the athletes, creating personalized connections with their audiences—starting with Sabrina Ionescu’s Sabrina 1. Sabrina’s Signature Collection brings her story to life, with each colorway reflecting her family name, exceptional skill, and dynamic playing style. This engaging content was launched across the entire Nike ecosystem and social media platforms.
Project: Jordan Membership Brand System
Agency: R/GA
Role: Senior Digital Producer
Building on the solid foundation of our Nike Membership work, we developed a strategy that was aligned with the brand and deeply rooted in culture. This led to the creation of the "Jordan Family" concept, incorporating unique design and language elements specifically tailored to engage and resonate with Jordan Members.
Project: Jewell Loyd Player Exclusive
Agency: R/GA
Role: Senior Digital Producer
When Jewell Loyd steps onto the court, the game transforms—her presence commands attention, and her every move is anticipated. Her unmatched range and explosive style make her a game-changer. To celebrate the release of Jewell Loyd’s Player Exclusive, we created a campaign that captures how she elevates the energy and intensity. This dynamic content was launched across the entire Nike ecosystem and social media platforms.
Project: NYC Marathon - Ready to Run NYC
Agency: R/GA
Role: Senior Digital Producer
In the bustling New York City, Nike NYC sought to prove that every New Yorker is a runner, even if they don't realize it. Leading up to the New York City Marathon, Nike released five vignettes featuring real New Yorkers, highlighting true-to-life stories about the daily hustle and the city's unique energy. During marathon week, they unveiled an anthem video featuring world-record marathoner Eliud Kipchoge, uniting these stories with the message: "If you’re a New Yorker, you’re a runner. Even if you don’t know it yet."
EXPERIENCE
R/GA
Program Manager & Senior Digital Producer
May 2021 - Current
Digital Producer
May 2018 - May 2021
Associate Producer
June 2016 - April 2018
160over90
Production Manager
April 2014 - May 2016
Designer
May 2012 - March 2014
Education
Chapman University | B.F.A. Graphic Design, B.A. Advertising
Certified ScrumMaster | Scrum Alliance
Clients
Nike, Disney, Verizon, Uber ATG, McDonald’s